Faith Hope Love came to us with almost no clear advertising structure. Their ads were running, but it felt like “throwing money into a black hole.” Boosted posts were launched randomly, tracking was broken, and despite spending both time and budget, sales were barely moving.
As a small team with limited resources, the brand simply wanted to survive. Their goals were straightforward:
- Break even on ad spend.
- Reach people who genuinely care about their products.
- Build a steady base of customers and email subscribers.
- Secure consistent sales growth.
At that stage, they were averaging just one to two orders per week, and the team was feeling both frustrated and uncertain.
